Cautionary Tail Records
LARGE 3-MONTH CAMPAIGN
34% Return Rate - 85 Press Links
This was Katie's debut LP, released with Cautionary Tail Records. With this album, we felt very strongly about the singles and were able to secure 8 PREMIERE'S for her tracks AND video releases. Katie, her label and WB all had a very similar focus, and when everything is in alignment magic can (and does!) happen. They completely trusted our insight and direction, which added to our huge return. We created a very compelling marketing angle for her and this was of benefit in many ways. Her material not only premiered on top-level outlets, but we secured 85 solid pieces of press for this release, including 2 print magazine articles - one in MAGNET and the other in The Big Takeover. For a new artist, this was a huge success all around.
All Music (Album Premiere)
All Things Go
This Is The Latest
The Big Takeover (print and online)
Magnet Magazine (print and online)
Dope Cause We Said
We also received 11 posts via HYPEM Blogs: High Clouds, Jonk Music, When The Horn Blows, The Record Stache, The Autumn Roses, GlamGlare, The Revue, Buzz Bands LA, All Things Go and 50 Third and 3rd - which expanded her exposure.