turning music we love into music they love.
case studies.
katie burden.
STRANGE MOON
Cautionary Tail Records
LARGE 3-MONTH CAMPAIGN
34% Return Rate - 85 Press Links
This was Katie's debut LP, released with Cautionary Tail Records. With this album, we felt very strongly about the singles and were able to secure 8 PREMIERE'S for her tracks AND video releases. Katie, her label and WB all had a very similar focus, and when everything is in alignment magic can (and does!) happen. They completely trusted our insight and direction, which added to our huge return. We created a very compelling marketing angle for her and this was of benefit in many ways. Her material not only premiered on top-level outlets, but we secured 85 solid pieces of press for this release, including 2 print magazine articles - one in MAGNET and the other in The Big Takeover. For a new artist, this was a huge success all around.
PREMIERES
All Music (Album Premiere)
Key Coverage
Earmilk
The Big Takeover (print and online)
Magnet Magazine (print and online)
Born Music
Buzzbands LA
Impose Magazine
Huffington Post
The 405
Dope Cause We Said
We also received 11 posts via HYPEM Blogs: High Clouds, Jonk Music, When The Horn Blows, The Record Stache, The Autumn Roses, GlamGlare, The Revue, Buzz Bands LA, All Things Go and 50 Third and 3rd - which expanded her exposure.
rabid young.
4 Month Med - moving into a premiere and notable campaign
Return:
23% for 4 Month Campaign (35 links secured)
130% for Premiere Campaign (10 out of 7 links)
100% for Notable (5 our of 5 links)
EP1
For the EP, we secured 4 premieres
And selected key press links:
Music Connection (print)
Premiere Campaign:
Premiere on Take A Shot
We Do It For The Love of Music
Notable Campaign (modified to include premiere):
Premiere on The Line of Best Fit
kylie odetta.
WB worked Kylie's EP Release, High Dreamer.
Our focus was building her national presence and increasing her fanbase, as she had released previous albums without much national fanfare. Her album was only 5 tracks, so we had minimal (yet very strong!) material to work with, along with one music video and a remix.
We had a 60% return with her campaign, with 36 pieces of press secured. (Industry standard is 10%)
Highlights included (SM = Social Media Followers Twitter and FB / H = Hypem):
Track Premiere on Paste (SM - 375K)
Track Premiere on PopWrapped (SM - 2.4 Million)
Track Premiere on The Music Ninja (H / SM - 56K)
Video Premiere on PopDose (H / SM - 25K)
Remix Premiere on Earmilk (SM - 190K)
Key Coverage:
Autumn Roses (H)
Alpha Beata
The Wild Honey Pie (H)
Impose Mag
When The Horn Blows (H)
Blogcritics
Confront Magazine
Thus far garnering over 13,000 organic Soundcloud spins and 4500 views on her "Can't Erase It" Video"
bj wilbanks
BJ WILBANKS
Debut LP
5 Month Large (With prep work, website building, etc)
13% Return - 30 Press Links
With BJ, we were able to expand our focus and assist him with not only his marketing for his debut album, but we also built his website and assisted him in getting his 'ducks in a row' prior to his release campaign began. For a debut / brand new artist, we secured 4 MAJOR PREMIERES, which was a huge success! Not only have we worked with BJ on his debut and his website, but he has returned for a single release (with a ~50% return!) and other ongoing work. It is always a pleasure to build solid foundations for / with an artist and create a long-term relationship along the way.
PREMIERES
All Music (Album Premiere)
Key Coverage:
Wolf In A Suit
Ear To The Ground (H)
The Morning After (H)
Earmilk
DOA
Digital Tour Bus
My Random Jukebox
Mother Churchpew
Outlaw Nation
For his stand-alone single "Don't Fight The Feelin'" we obtain 10 additional pieces of press under a customized campaign, that sits between our Notable and Premiere campaigns. This ended up with approx. a 50% return!
Key Coverage:
WXRY
Alternate Root Top 10
Almost Real Things
Mother Church Pew
ships have sailed.
Moodswings (LP)
This is the second album we have worked for the band. The first was Someday, which was released prior to us working it.
We chose 3 singles off the album (Drive, If Only, Boomerang) and also worked "Summertime". They began working with a team member from Vagrant Records and planned on having the record company's publicity team work "If Only" first and we were to support their efforts. The premiere was not secured during the timeframe given them, so we were asked to go after it - we had it secured within 24 hours on the HYPEM blog 'The 405'
From there, we took the lead and secured 4 more premieres off the LP; ""Drive" on Blackbook, "Boomerang" on A Music Blog, Yea?, Summertime" on Popdose (HYPEM) and "Out Of Time" on Earmilk (HYPEM); totalling 5 premieres.
Ships received over 65 reviews with highlights including:
Buzz Bands LA
The Wild Honey Pie
Impose Magazine (Week In Pop)
BlackBook
The 405
A Music Blog, Yea?
Earmilk
Popdose
Direct Current
On soundcloud, they have over 50,000 unique plays for the album and counting.
("If Only": 25,400 / "Boomerang" : 7,000 / "Drive": 8,700 / "Summertime": 7,000 / "Out Of Time": 5,900)
HYPEM coverage was all from our efforts:
And they charted on the HYPEM blog chart, trending for 2 songs.
After campaign - We were hired on an extension for the LP to publicize their music video and will to handle their upcoming remix EP, which garnered it over 23,000 streams on Soundcloud.
the roseline.
BLOOD
Small 3-Month Campaign
42% Return - 25 Press Links
We secured 2 PREMIERES and one ALBUM PREMIERE for The Roseline which assisted us in gaining massive exposure for their release.
PREMIERES
PopMatters (Album Premiere)
Key Coverage:
The Alternate Root
Impose Magazine
Americana UK
Fingertips
The Bluegrass Situation
Adobe and Teardrops
Mad Mackerel
matt lande.
Matt Lande worked with WB on the release of his LP, GLOW.
Our focus was securing him premieres on key outlets with maximum exposure as well as expanding his press portfolio into a greater national reach.
We had a 32% return, securing 50 + press items.
(H = Hypem, SM = Social Media Followers on FB & Twitter)
Track Premiere on PopWrapped (SM - 2.4 Million)
Track Premiere on Pure Volume (SM - 67K)
Full Album Premiere on PopMatters (SM - 48K)
Music Video Premiere of "Echo" on PopDose (H / SM - 25K)
Key Coverage:
DOA
Punchland
Faronheit
CMJ
Songwriting Magazine
Blogcritics
Gloveo
Ground Sounds
He received over 21K organic views of the "Echo" Music Video.
the morning birds.
BLOOM EP
Large 4 Month Campaign
32% return - 80+ Press Items
The Morning Birds created a concept EP with one original song and 5 remixes that were created to reflect different seasons of the year. We decided to strategically release the songs as singles on days of astrological significance leading up to the release date - with the final premiere being the original song. This enabled us to secure premieres for each of the 6 songs, focusing on Hype Machine and high engagement outlets (meaning = how many shares each post receives), giving TMB the most coverage and the highest return and exposure. During this time, we used the premieres as tools to seek more coverage and reviews.
The Large, 4 Month Campaign started 2.5 months prior to the release date of the EP - to keep in with press time requests and give ample time for a successful campaign. The creative concept and the story of each DJ involved were used as interest points.
The result was that each song was premiered on different outlets (5 Hype Machine reporting outlets), the album itself was premiered as a full stream on a Hype Machine Outlet, the band received over 77 unique press items in total, charted in the top 25 on HYPEM with 2 different singles, increased their Soundcloud fanbase by almost 20 TIMES what they had initially (start: 21 fans, end: 373 and counting), had over 44,000 organic Soundcloud plays and they were selling albums prior to anyone ever hearing the full EP.
The Morning Birds Hype Machine
As well as one of the tracks that CHARTED on HYPEM
Here is the list of Key Coverage received (H = Hypem Outlet). Premiere's are noted. (some press clips are in for good measure!):
Indian Summer PREMIERE Surviving the Golden Age (H)
Earbuddy (H)
BoomBoomChik (H)
I Heart Moosiq (H)
The Cutprice Jukebox
B3S Blah Blah Blah Science (H)
Earmilk (H)
Summmer PREMIERE Metro Jolt
Dingus (H)
"All sorts of perfection written all over it. The remix still allows the melody to lead while rattling out the track with minimal asphyxiation, retrying an atmospheric pressure rather than reconstructing the entire song."
Radio Crystal Blue
“The duo of Jennifer & Sam, The Morning Birds, are also the creative force behind PR firm Working Brilliantly. Their jazz-trip-hop song “Bloom”, timed for the summer solistice, kicks off the show.”
The remixers, Dimond Saints, Invisibles, Knife & Fork , Prizm Prime, and OptiX, all brilliantly showcase their unique takes on the original song, while keeping intact Jennifer Thorington's enchanting vocals and The Morning Birds' smooth, jazzy feel.
Sounding like an earthier, silkier version of *Wild Belle, the Bloom EP is comprised of one eponymous song but accompanied by five different remixes, each representing a different time of the year—Indian summer, winter, spring, summer, and fall. It may just be the power of suggestion, simply because they’re telling you what season each remix is meant to represent, but each version does indeed sound so remarkably accurate and fitting, if one were to take the names off and ask a listener to decide which corresponds to each season, undoubtedly the listener would be able to figure it out. Each one is so unique and different in its own way that you just may find yourself listening to the entire thing the whole way through without realizing you’ve been listening to the same song six times. It’s really that good.
Fall Premiere Tilt (H)
There's a few good reasons as to why I'm vibing with The Morning Birds. The first is obvious. Their music is really good with their very unique blend of alternative pop and sort of jazzy doo-wop. The second reason is literally because these two, Jennifer & Samuel Idyllwild, are way cute and super rad. The third reason is probably the most important reason of all to me because your boy is in touch with the moon...
All the songs off their new EP are being released on days of astrological significance (Solstice, New Moon, Full Moon, New Moon, Super Moon). The final remix will be released on the Super Moon on August 10 and the physical album available the following Tuesday, Aug 12. How dope is that?
"The Morning Birds' latest release is an eclectic genera-bending mix soothing club beats and overlaid vocals.
BLOOM captures the essence of summer with hypnotic rhythms and overlaid vocals. Each song on the six-track album bears a reference to nature—Bloom, Indian Summer, Winter Bloom, Spring Bloom, Fall Bloom and Summer Bloom. The album is a laidback listen perfect for a sunny afternoon or a midmorning break."
It has been a few years since we last heard from the duo of Jennifer Thorington and Samuel Markus, known as The Morning Birds. They return on August 12 with a new EP entitled "Bloom." It features six remixes of the song with different electronic beats and jazzy rhythms that relax more that entice the need for movement. Beginning with "Bloom (Root Mix)," you are swept up by the harmonizing vocals and steady backbeat highlighted by the horns of Dan Gonda. While "Indian Summer Bloom (Dimond Saints Remix)" has a more club beat, it looks to allow your mind to melt your troubles away as you get lost in the music. The most upbeat tempo comes with "Winter Bloom (Invisibles Saves Her Soul Remix)" as the rhythm rings like a heartbeat pumping through your system. The electronics overtake "Summer Bloom (OPTIX Night Breeze Remix)," while the closer "Fall Bloom (Prizm Prime White Light Remix)" has that jazziness that perfectly matches the ambient feel of the vocals.
"It's fantastic... a beautiful piece of work."
High-edged snares carry the remix’s lush cut up bass line back to the days of retro-funk, and as the song filters down, the vocals of Jennifer Thorington slowly cut in. Theres something about this woman’s voice that has me immediately transported to a new realm of introspection, but as OptiX filters the drums, Thorington’s voice’s blend of spirituality and velvet texture becomes even more apparent than in the original. Constantly rising, this remix’s energy is continuously elevating you to another plane.
"The Morning Birds provide these remixers with an excellent song full of space for anyone to make it what they want. Each song could stand on its own, but works better as a union. In 22 minutes, The Morning Birds have achieved what many have tried and failed to do—to produce a concept album that’s cohesive, coherent and interesting throughout. They bring a jazzy doo-wop, lounge-pop aesthetic to an indie scene that’s in desperate need of their brand of chillscape music."
Spring PREMIERE (H) Earmilk
"They definitely have an established persona and sounds that are quite unique to themselves. A mix of folk, pop, and psychedelia gives The Morning Birds their own big chirp in the indie music scene."
ALBUM PREMIERE (H) Popdose
“From its first Beach Boys-like chorale, Bloom reaches deep down for something otherworldly. To describe the Morning Birds’ sound as ethereally electronic would be a vast injustice, as it sprinkles in jazz, “global lounge pop,” even shades of doo wop. It’s a vibe that many bands in the Williamsburg scene and otherwise reach for but never grasp. There’s something genuine and heartfelt in the Morning Birds’ music, even if it’s buried between layer after layer of instrumentation and vocals.”
“One of my favorites is Knife & Fork's Spring Bloom. It's a more organic mix of the already down to earth single, while tweaking the jazzy air into a more primitive sound. It might be a little too rugged for some, but its own contrast is worth sticking around for.
It's weird, it sticks out and calls for curious listeners. With the instrumental samples swirling around in the background and the bass appearing in a different melody than the track does altogether, it prevents itself from finding monotony.
That may not be for everyone, maybe a house beat or trap-y bass suits you better. The rest of the EP proves itself willing to satisfy masses. You might like the effort as a whole like me, or you might like a single impressive remix, but odds are you'll like something if you give it a fair listen.
VIDEO PREMIERE - The Autumn Roses
“"The mysterious Dimond Saints re-imagined the track for Summer’s fading light, and the result is "Indian Summer Bloom (Dimond Saints Remix)". The video, appearing here for the first time, was produced by the Frazier Drake photography team, and features time-lapse footage taken in the band’s Idyllwild hometown."”
Bloom Premiere (H) Free Bike Valet
"...a sedated lounge ode laced with lush pop, smoky jazz, and Thorington’s velvet vocals."
Ready to be Working Brilliantly? Submit Your Music to admin@workingbrilliantly.com for a full, comprehensive publicity campaign!
marc 7 of jurassic 5.
Marc 7 released his second solo album with us, his EP; "When Sounds Attack (Vol. 1)"
We began by garnering interest in his first album (who he has another publicity firm handle), as it had not received proper attention. We used that LP and 2 music videos for the singles off of it and "re-released" it to press. Then, we transitioned into his EP, using his first single and video off that album as a tool to gain interest in the full release.
In total, we secured over 95 reviews/posts and numerous reposts from various blogs (increasing our return) resulting in over 50% return.
Key Coverage:
Impose Magazine
Surviving the Golden Age
In Your Speakers
The Vinyl District
All Hip Hop
Books Music
Wordplay Magazine
IX Daily
Earmilk
UHHB
Examiner
Blogcritics (Editor's Pick)
ALL of his Hypem coverage was from our efforts:
ethan jano.
I'll Be Fine LP
DEBUT
Ethan received over 40 reviews / posts; including:
Bearded Magazine
The Big Takeover Magazine
Blogcritics
The Vinyl District
Guitar World
Sing Out!
Mad Mackerel
Folk Words
No Depression
Sunset In The Rearview
Americana Music Show
His HYPEM coverage was all from our efforts:
Artist also reported that he saw a noticable increase in FB followers and activity, pre-sales and album orders and sold out his release show!
cashavelly morrison.
WB worked Cashavelly Morrison's debut album, The Kingdom Belongs to A Child.
With this album, our focus was introducing them to the national media as well as assisting in building up a good beginning foundation of fans so they could begin to shop for a label.
We had a 20% return with major Highlights for a debut.
(H = Hypem, SM = Social Media Followers on FB & Twitter)
Premiere for their video "Pink Dress" on The Boot (SM - 200K)
Album Premiere on The Vinyl District (H / SM - 30K)
Sunset In The Rearview Video Premiere (H / SM - 12K)
The Big Takeover - Print Magazine review by Jack Rabid
Key Coverage:
The Mad Mackerel (H)
Huffington Post Review (SM - 13 Million +)
Fingertips
Bucket Full Of Nails
No Depression Review
Adobe & Teardrops
Nerdy Frames
Their Social Media increased to over 5000 organic followers and 13,000 views on Pink Dress.
pause.
Pause's LP "No Small Order"
Over the 3 month period, we received over 30 reviews, with his Soundcloud receiving over 10,000 unique plays during the campaign timeline.
Key premiere's and reviews were on:
In Your Speakers
All Hip Hop
Sunset In The Rearview
Earmilk
Monkeyboxing
2 tracks of the album were also on Hypem multiple times.
we are ardent.
Coming Soon
debris of titan
Coming Soon
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